Lucy Revill talks content creation, how-to social media, and Wellington must-do's!
In this episode, we catch up with Lucy Revill, a born and bred Wellington policy advisor, blogger and YouTuber.
Lucy showcases the very best people, places, brands, and venues on her blog, The Residents, which won an Absolutely Positively Wellington award, and was recently named one of the top 3 lifestyle blogs in New Zealand.
In this conversation, Lucy shares great insight into what it takes to be a content creator, tips on how to start, how she approaches social media, and her 24 hour guide to the coolest little capital in the world.
✨ 24 hours in Wellington must-do's! ✨
☕️ If your a Coffee and Food nut, here is your 24 hr Wellington itinerary:
- Start the day on Cuba Street, have a coffee or nibble at Loretta
- Tour Leeds Street: Leeds Street Bakery, Shephard, Wellington Chocolate Factory, Hanging Ditch, Customs by Coffee Supreme
- Check out Newtown’s Cicio Cacio
- Pizza Pomodoro
- Moore Wilsons
👗 If your a Shopaholic, here is your 24 hour Wellington shopping itinerary:
❄️ If it’s cold/windy/rainy out, here is your Wellington winter guide:
- Visit the City Gallery
- Lunch at the cafe connected to City Gallery, Nikau Cafe
- Or nearby cafe, Ti Kouka
- Take a short walk to Unity Books for a browse.
🎥 Tips on how to create content at scale:
- Collaborate! Lucy works with photographer Ashley Church for all of her fashion posts and with shooter/editor Nadia Darby for all of her videos. Lucy found Nadia through www.thebigidea.nz , a great resource in New Zealand for finding local talent.
- Be off the cuff when producing content. Don’t get hung up in the details. Speak your truth.
- Schedule: know how to use your calendar (iCal).
- Organize: if things get busy, use a color coded spreadsheet.
📲 How should young people think about followers and likes on social media?
- Think about making the content more than the metrics. Focus on if you have something to say, use social media for that purpose, rather than the popularity game. A unique proposition, saying something unique is the key to really putting yourself out there on social media. You should always be looking at the masters of art and literature or photography to get inspiration, not just keeping yourself on a feedback loop within social media. It’s important to consume high quality content off social media in order to be more inspired with what you create on social media.
💫 Who inspires you?
- Todd Selby - theselby.com
- his book: The Selby is in Your Place was one of the original inspirations for The Residents.
- Austin Kleon - austinkleon.com
- his books: Steal Like an Artist and Show Your Work
- Emma Gannon - www.emmagannon.co.uk
- her books: Ctrl, Alt; Delete and Multi-Hyphen Method
Photography/host Victor Huang